The East African Tea Trade Association is a voluntary organization bringing together Tea Producers, Buyers (Exporters), Brokers, Tea Packers and Warehouses, all working to promote the best interests of the Tea Trade in Africa. Currently, membership comprises over three hundred companies extending across the East and Central African borders. EATTA mandated to promote and facilitate the interests of all the stakeholders in the tea trade in Africa by creating an enabling business environment geared towards maintaining global standards and delivering tea products to the customers in the most profitable way.
The primary functions of the Association are:
- To facilitate the Mombasa Tea Auction operations Maintain discipline in the trade by ensuring compliance with the constitution.
- To promote the best interests of the Tea Trade in Africa.
- To compile and circulate statistical information to assist members in their operations.
- To help solve trade problems affecting members collectively.
- To organize social and educational programmes for members.
Vision: To be the leading tea trade association globally
Mission: To facilitate a world class trading platform for African teas and provide sustainable service to members.
Core Values: In its endeavor to realize its vision and mission, EATTA upholds the following core values:
- Governance – We uphold principles of good governance.
- Professionalism, transparency and ethical trading practices – we observe high degree of probity in our undertakings.
- Creativity and innovation – We believe in continuous improvements on how we conduct our operations.
- Service and value creation to members- Members’ development and satisfaction are at the centre of our operations.
- Sustainability – We manage our resources responsibly for continuity.
- Competitiveness – We believe in a level playing field that will allow fair competition between businesses.
The broad objectives of EATTA are:
- Promotion of orderly sale of tea among members in Africa;
- Lobbying and advocacy; and (iii)Marketing and membership support.
Specifically, the objectives are as follows:
- To manage tea buying and selling, including the Tea Auction.
- To lobby regulatory and statutory bodies in member countries to create an enabling business environment for our members along the value chain.
- To facilitate interaction between members and stakeholders.
- To facilitate effective access to market and other relevant industry trade information.
- To facilitate linkages of members to international markets.