NEWS & ANNOUNCEMENTS:

EATTA donates tea to Pakistan disaster relief effort

The tea trade in Mombasa made a donation of 10,300 kilograms of tea to the people of Pakistan on 3rd November 2010 at the EATTA Secretariat after the suffering and devastation caused by the recent floods and heavy rains. The tea was packed in water tight 5 kilogram bags. This donation is made in recognition of the good trade relations between the Association members and the great people of Pakistan. The good relationship was exemplified recently by the visit of the High Commissioner of Pakistan to Kenya HE Masroor Jumenjo in April 2010 to EATTA.

The 2010 Pakistan floods began in July 2010 following heavy monsoon rains in the Khyber Pakhtunkhwa, Sindh, Punjab and Baluchistan regions and affected the Indus River basin. At one point, approximately one-fifth of Pakistan's total land area was underwater. The floods directly affected about 20 million people, mostly by destruction of property, livelihood and infrastructure, with a death toll of close to 2,000.

Pakistan is an important market of East Africa. Pakistan buys all our grades of tea unlike other markets that buy particular grades. The Pakistan market being predominantly Islamic, takes tea as the beverage of choice. Many of our important tea markets are seasonal in the tea they purchase from the auction so that in some months demand for tea goes down; therefore Pakistan’s demand consistent throughout the year making it an ideal market.