The primary functions of the association are:

• To facilitate the Mombasa Tea Auction operations Maintain discipline in the trade by ensuring compliance with the constitution.
• To promote the best interests of the Tea Trade in Africa.
• To compile and circulate statistical information to assist members in their operations.
• To help solve trade problems affecting members collectively.
• To organize social and educational programmes for members.

In its endeavor to realize its vision and mission, EATTA upholds the following core values:

• Governance – We uphold principles of good governance.
• Professionalism, transparency and ethical trading practices – we observe high degree of probity in our undertakings.
• Creativity and innovation – We believe in continuous improvements on how we conduct our operations.
• Service and value creation to members - Members’ development and satisfaction are at the centre of our operations.
• Sustainability – We manage our resources responsibly for continuity.
• Competitiveness – We believe in a level playing field that will allow fair competition between businesses.

The broad objectives of EATTA are:

• Promotion of orderly sale of tea among members in Africa;
• Lobbying and advocacy; and
• Marketing and membership support.

Specifically, the objectives are as follows:

• To manage tea buying and selling, including the Tea Auction.
• To lobby regulatory and statutory bodies in member countries to create an enabling business environment for our members along the value chain.
• To facilitate interaction between members and stakeholders.
• To facilitate effective access to market and other relevant industry trade information.
• To facilitate linkages of members to international markets.